Affiliate Marketing Options

April 2, 2008 by Susan  
Filed under Affiliate Marketing, Blog

There are hundreds of thousands of affiliate programs out there, all of which claim to be the best. Trying to find which programs to promote can be quite exhausting.

I personally use a software program, Affiliate Elite, to find exceptional programs, adword campaigns by my competitors, and super affiliates for my products. (I would be lost without it now!)

Many companies or merchants try to give you the impression that all you have to do is use their banners and links then wait for the money to start rolling in. Although this can be the case, this type of scenario normally applies to large sites with lots of web traffic.

Banners

Most affiliate programs, offer you a variety of banners to place on your website. Very few of them will be effective. The problem with most banners are their size. If you choose a banner that is high in size, it will take a long time to implement and use. Therefore, it’s recommended that you use banners no more than 15kb in size.

When you select any type of graphical advertising, you should try and keep the theme of your website in mind. Even though graphical ads are meant to stand out and catch people’s eye, they shouldn’t be to the point where everything else on the page is completely ignored.

Pop Ups and Pop Unders

A lot of companies will now give their affiliates the chance of using pop up or pop under ads. In most opinions, mine too, pop ups aren’t the way to go. They can easily annoy visitors and are normally closed before they even have the chance to load. If you are going to use any of these forms, I suggest you go for pop unders and those types that only display once per visit.

Text Link Ads

Once of the most successful means of advertising is text link ads. They are easy on bandwidth, don’t use a lot of space, and they easily be implemented into most types of page layouts. Good text links offer some information as to why your visitor should investigate your offers. You will find your click through rate on text link ads are higher than banner clicks too.

Email Advertising

The direct promotion via email has really taken off over the last several years, although it has brought tons of spam with it. Email marketing is a great way to promote new promotions or product launches, as one initial email can generate a nice little income. I use Aweber as my email marketing company. The system is easy to use and emailing my subscribers is a very personal way of informing them of new, and up and coming programs.

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