Building Your Own Mailing List
May 9, 2008 by Susan
Filed under Advertising and Marketing, Blog
Building A Mailing List of Your Own…The Money Is In The List!
We all know we need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows an interest in your product or service.
An email list that you collect yourself is priceless. This can be accomplished by using an optin form on your site. Using an autoresponder service like AWeber makes for very easy mailings to your targeted lists.
A service such as AWeber collects the email addresses that are gathered with the form. Thus, your email list is collected. This might take some time so there are methods to use until you get your own email list built.
You can rent or buy targeted email lists. The list you develop using your own customers’ names is called your “house list.” Of course, when you’re first starting out, your house list is likely to be almost non-existent. To augment it, one way is to rent or buy a mailing list.
There are two ways to buy or rent a mailing list—approaching the company you want to rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list.
Another way to build an email list is to list your newsletter in all of the ezine directories.
There are a couple of list services such as ‘Triple Your List’, ‘List Bandit‘ and ‘Your Lucky List’.
These are excellent ways of starting your own list. Remember to use lists like this for building your own list. Don’t just send emails promoting products as as affiliate. This is short term income, and again ‘The Money Is In The List.’
For every name in your list you can estimate approximately a dollar per month income. For example 5000 Subscribers = $5000 Dollars. Building your own mailing list is building residual income. It is far easier selling to people who know and trust you, than promoting yourself and products to new people every day.
Build trust and your list will grow beyond your wildest dreams.
The best way to use services like these are to send emails that require the opting in for a free giveaway or service. As I said you are building your own mailing list, and not just promoting someone else’s affiliate product.
‘Blast For Traffic‘ is another way of sending millions of emails, but understand that many people do not necessarily read the emails they receive. You will have some success of course and for such a cheap, one time fee, it is worth the effort.
Anyway what would this article be from an Affiliate Marketer’s website, if I didn’t promote the autoresponder I use and recommend, AWeber, of course!
Plus don’t forget to put your name and email in my little AWeber form, to receive nothing but the best strategies and tips to help you succeed online!







Great info on email lists. I have been building an in-house list for years. I had not considered that I could make it even more valuable by trading with others in my industry.
Great post
Opt in lists are a must do
Just wanted to say quickly that the only way to go really is build your own opt in list
Yes you can rent a list or buy a list or scrape a list or all the other things, but these lists are not very responsive. They are not people who have seen what YOU have to offer and have opted in
Golly they have opted in to someone else’s list so how hot do you really think they will be for your unsolicited emails
You just have to sit down and build your own in house list
It may be slow but is worth all the effort
I totally agree Ami that some lists are not responsive, especially if you opted in to a list about financial advice for example, and the next minute you were receiving emails about training dogs.
On the other hand, I personally have had excellent results in using other lists. I started using lists around my key topics, and directed them to my squeeze pages to opt in to my own autoresponder.
Now I have double optin subscribers of my own, all through the help of other marketing services.
People usually don’t feel like they are receiving unsolicited emails from these lists, because they in turn are doing the same!
If your offer and headline is what they want, you can’t lose. Over deliver with information. Don’t just smother them with product sales.
The main thing in building your own list is to have a place for people to subscribe to your offers.