Four Blog SEO Areas to Zero In On

There’s no lack on advice on the web regarding what you must do to better your WordPress web site’s search engine rankings. It’s easy to become befuddled if you read everything that is available, because a group of people concur with others while another group completely disagree and provide dissimilar advice.

You can be extremely wary of any advice given by someone who says you should submit your site to the search engines, or use traffic exchanges sites.

Recently a distinguished group of search engine optimization experts provided their professional opinions to SEOmoz regarding what’s important for outstanding search engine rankings today.

Given the consensus views of the experts, these are the four most important ranking factors for SERPs.

Keywords that are Used in the Title

The use of the appropriate keywords in the text for the title tag of a WordPress page is of extreme importance. Not only does it help with improved rankings, it also assists with improved click-through from the search engine listings to your web page. It’s of reduced value to be listed high in the search results and not receive that many clicks. The primary purpose should be to get as many targeted visitors to the web pages as possible.

The keywords that were used by the searcher are highlighted in bold in the results of the search. If the right keyphrase of your page title is bolded, it stands an improved opportunity of being seen and getting a mouse click. However, highlighted keywords are not the only element to take into consideration when composing the page title tag.

A wisely composed page title tag, that entices the web surfer to click through, can attract lots of additional clicks. It’s better to get a hundred clicks from listing number 5 through having a great page title tag than fifty clicks from listing number 3 with a boring title, correct?

Anchor Text used by Inbound Links

The anchor text that’s used in the hyperlink that points to your site from another site counts a lot in the SE algorithms to decide what your site is focused on. In addition, what your site is focused on influences largely what it will rank for in the search results.

If it’s possible that you can exert any influence on the anchor text that third-party sites employ when they link to you, then it’s a very prudent investment of your time.

A greater number of web sites that have links to your web site utilizing a particular set of keywords, or variations of that keyphrase, will prompt the search engines to more easily compute that your site is focused on that specific keyphrase.

It’s far more advantageous when the content of the destination page on your site contains that specific keyphrase and its latent semantic equivalents.

The General Link Popularity of Your Web Site

The number of links that point to your web site is used by the search engines to compute the relative importance of your web site. They take into account both the quality of hyperlinks and the quantity of the hyperlinks.

The more different sites that link to your site, the higher the search engines will rate the perceived importance of your web site.

Link building is a never-ending work in progress. One can never have a sufficient number of backlinks pointing to your site. It’s true that it’s possible to build links too fast and that can trigger some alerts in the algorithms of the search engines. However, if performed as an ongoing effort employing a long-term outlook, every link is worth the resources spent in getting it. The links all contribute to an improved perceived importance of your web site.

Link Popularity in the Internal Link Structure of the Site

Naturally, some of your web pages will gain more links than others. The pages that don’t obtain lots of external backlinks could be the true income generating pages that you would desire to rank high in the search engine listings. Internal linking structure, and the anchor text used for the internal links, is the way to disperse PageRank and reputation inside your own site.

The easiest approach to success is to obtain the plugin for professional WordPress search engine optimization that’s specifically designed to perform that task.

Some search engine optimization experts believe that an internal link carries the same weight as a link from an external page. That doesn’t mean the web site will gain high rankings with nothing more than internal links.

What it does mean is that you could get a certain page ranked by having internal links pointing to it even though it does not have lots of external backlinks, on the condition that the remainder of the web site has acquired sufficient PageRank from external links.

Link Exchanges to Increase Traffic

Link exchanges is one way you can trade links to increase traffic to your site. Every link that points to your site is another opportunity for someone to find your site, and of course that is the name of the game.

The search engines also do link analysis as part of their algorithms so the more links to your site the more your site ranking increases.If the sites linking to yours have high page ranks, then your site also naturally increases.

There are many ways that you can get links. Some may be reciprocal links, one-way links or natural links. Link exchange programs are a good start in setting up links to your site.

Reciprocal links are easier to get because you can request a link exchange from a site and offer a link from your site to theirs. The link goes both ways. If you request a link exchange, and it is approved it is very time consuming going back to all the sites you have links with to see if they are still upholding their end of the bargain.

A one-way link is of course the most beneficial as far as page rankings go. The search engines see that as a positive towards the site having quality content. Usually when someone links to your page it is because they feel that their visitors have something to gain by visiting your site, as it possibly contains quality information. This is very
complimentary and a search engine bonus.

A one-way link is usually more long term, as quite often a reciprocal link exchange may be dropped, especially if the person no longer feels the need for your link. (An unfortunate fact of life!)

It is hard work obtaining good quality natural links, but very beneficial to your link popularity. People will constantly return to your site and link to it if they are getting something in return by coming back. I don’t mean free goodies, although people do like getting something for nothing, but I do mean good quality content. Improve the quality of your website and you improve your chances in obtaining good quality links in return.

Link exchanges are an excellent way of lifting your site rankings and we all want that!