The Importance of Your Resource Box

If you are writing articles to generate traffic to your site, which I highly recommend you do, then you are going to either include your link in the anchor text of the article or include a resource box. If you are submitting to places like Ezinearticles, your resource box is at the bottom of the article.

Over the years many people have learned the benefits of search engine optimization and more and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that lead to their other sites. Today these sites are referred to as ‘Authority Sites’ or ‘Silos.’

Other sites, like Ezinearticles, feature many articles about any topic. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would (or should) be in relation to the site. For example my article in Ezines relates to ‘Getting Started on Affiliate Marketing.’

A resource box is what you find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from and read more.

Your resource box must demand the attention and interest of the reader. While the resource box is only small, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now you know what a resource box is, what are the benefits of having a good one? The answer is simple – to drive traffic. Many sites allow articles to be placed in their sites, because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on link or your resource box, you generate traffic that can be counted upon as potential customers.

So what would make a good resource box? Firstly make it interesting enough to be read, and secondly include your targeted long tail keywords.  There are many tools you can use to help you in determining what keywords to use if you are unsure.

A couple of free tools are Google’s Keyword Tool and Wordtracker. Now all you have to do is write your articles, submit to sites like Ezinearticles, include your resource box and welcome the visitors!